Sunday, August 1, 2010

Reconnecting with Strategy

Which of our product or service varieties are the most distinctive?
Which of our product or service varieties are the most profitable?
Which of our customers, channels, or purchase occasions are the most profitable?
Which of the activities in our value chain are the most different and effective?

HBR Nov-Dec 1996

Michael E. Porter
Bishop William Lawrence University Professor
Harvard Business School

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