Sunday, March 1, 2009

Strategic Cost Analysis: The Crown Cork and Seal Case

" 'Strategic cost analysis' means using cost data to develop superior strategies. A good understanding of a firm's cost structure goes far in helping the company gain a sustainable competitive advantage."

John K. Shank
Noble Professor of Managerial Accounting and Management Control
Tuck School of Business
Dartmouth College


Vijay Govindarajan
Earl C. Daum 1924 Professor of International Business

Tuck School of Business
Dartmouth College

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